Getting the Most for Your Company’s Publicity Dollars
July 2, 2019 3:15 am Leave your thoughtsSemiconductor Magazine, by Dr. Dave Rizzo Note to the CMO: Knowing these eight pointers can help optimize your organization’s relationship... View Article
Author Archives for tnels
Why the CEO Should Hold Marketing Accountable for Disappointing Sales
December 11, 2018 3:10 am Leave your thoughtsBy Robert McGarvey & Sharon Beckett To hold marketing departments across America accountable for disappointing sales, we must first revisit... View Article
Four Points that Ensure Net Leadership
November 17, 2018 3:08 am Leave your thoughtsBy Sharon Beckett & David Phelps-Zink, eStrategy International Magazine Los Angeles, California — We live in a time of frenzy.... View Article
Recent Research Indicates Business-to-Business Media Remains Strong Tool to Help Close Sales
October 11, 2018 3:07 am Leave your thoughtsABM UNVEILS POWERFUL RESEARCH ON MEDIA MARKETERS & USERS Seminal research shows strength of business media recognized by buyers and... View Article
Marketing During an Economic Downturn
September 20, 2018 3:12 am Leave your thoughtsBy David Phelps-Zink Fundamental: Without B2B Marketing, Your Company is Hobbled. In a slowing economy, the value of marketing –... View Article