Marketing…We Feel your pain: Marketing essentials for B2B companies
March 4, 2021 8:59 pm
Watch the online presentation as the Brand Orbit team discusses marketing essential techniques for B2B companies in today’s marketplace.
Blog
Positioning our Brands in the Market
September 3, 2020 6:44 pm
Daily, we are relentlessly bombarded with information. In our efforts to handle this information overload, we create shortcuts to help... View Article
Your company manages expectations well. You agree?
March 12, 2020 6:38 pm
Assuming you do manage expectations well, how do you communicate that? Whether you call it your good name, your reputation... View Article
Branded Marketing & Sales Strategy Enables 63% Increase in Industry Awareness Over 100 Days
August 14, 2019 8:40 pm
Industry:Datacomm and Telecomm Target Audience:Electrical Engineers Brand Orbit services employed:Upon being retained by the client, a benchmark study revealed that less than... View Article
Getting the Most for Your Company’s Publicity Dollars
July 2, 2019 3:15 am
Semiconductor Magazine, by Dr. Dave Rizzo Note to the CMO: Knowing these eight pointers can help optimize your organization’s relationship... View Article
Sales Increased by 38% for Global Plastics Firm During an Industry Recession
February 27, 2019 8:59 pm
Industry:Material Handling Target Audience:Global Food and Product Distributors Brand Orbit services employed:Market and customer intelligence gathering, analysis, consulting, plan writing, survey creation... View Article
Why the CEO Should Hold Marketing Accountable for Disappointing Sales
December 11, 2018 3:10 am
By Robert McGarvey & Sharon Beckett To hold marketing departments across America accountable for disappointing sales, we must first revisit... View Article
Four Points that Ensure Net Leadership
November 17, 2018 3:08 am
By Sharon Beckett & David Phelps-Zink, eStrategy International Magazine Los Angeles, California — We live in a time of frenzy.... View Article
Recent Research Indicates Business-to-Business Media Remains Strong Tool to Help Close Sales
October 11, 2018 3:07 am
ABM UNVEILS POWERFUL RESEARCH ON MEDIA MARKETERS & USERS Seminal research shows strength of business media recognized by buyers and... View Article
Marketing During an Economic Downturn
September 20, 2018 3:12 am
By David Phelps-Zink Fundamental: Without B2B Marketing, Your Company is Hobbled. In a slowing economy, the value of marketing –... View Article