Brand: Your Good Name
| Many people confuse brand with a logo or corporate identity; these are symbols of what a brand is all about. Brand is the unseen contract–the set of expectations that your customers, constituents, and prospects carry inside of their heads when they think of your company or organization. It’s your good name–your reputation. Brand translates into improved profits and performance when your target audience, and your employees, completely understand what your company’s good name stands for. The process of building the brand platform and then implementing it throughout the organization (and into the marketplace) is one that we know well; having guided the shaping and building of dozens of brands over the years. As brand is one of the most valuable assets that your organization has, we welcome your contact on this issue and will be happy to discuss the process of creating a leading brand or reinvigorating the one that you have. |