Your company manages expectations well. You agree?

March 12, 2020 6:38 pm

Assuming you do manage expectations well, how do you communicate that? Whether you call it your good name, your reputation or your brand name, the expectations your company creates and fulfills are your business’s greatest asset.

The financial value of your greatest asset is in the expectation of future sales. The essential value resides in the clarity of the expectation you create with your customers, prospects, suppliers, employees — in other words, the communities within which you do business or want to do business.

Take care of your good name, your reputation, your brand name – articulate it well. With excellent communication, you will be trusted well – and business with worthy others will be your reward.