Get the tradeshow ROI you want by working with Brand Orbit
The business literature available on the subject of achieving terrific results from being a tradeshow exhibitor is immense. And yet, year after year, billions of dollars are spent and wasted upon:
- terrific looking booths, but no real plan to drive attendees to them
- cheaply executed booths that reflect negatively on the company that they represent
- travel expenses for technical and/or sales people without any preparation to interact with customers and prospects in a specific manner that would generate an increased ROI
- giveaways that have little to do with an overall strategy of generating new business.
Secondly, add to this the fact of immense turn-over in technical and sales forces, and one can quickly have a former Company X employee selling for Company A in the Company X manner which doesn’t fit the needs of Company A at all.
To achieve an impressive Return On Investment from a tradeshow schedule, extensive planning, communication and training should occur. Booth Success is a perfect piece of work to outsource because these are unique skill sets that you may not need year-round. We can help you achieve:
- new business
- new customers
- increased media awareness and respect
- increased current customer loyalty
- and a bigger brand presence which all adds up to the perception that your products are more valuable than others’ products.
We welcome your contact.